Angelo PonziJun 3, 20192 minWalk In Your Customer’s Shoes! Effective Customer Personas & Journey MappingCustomer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability...
Angelo PonziMay 22, 20192 minWhat’s My Business Really Worth?Do you know what your business is really worth? How do you weigh your expectations against where the value of your business actually,...
Angelo PonziMay 6, 20192 minIs Your Solution Really a Solution? Ask Your Customer!As entrepreneurs, we have a tendency to fall in love with our own brands, and the products and/or services we offer. And that’s great —...
Angelo PonziApr 8, 20192 minAre Your Communications REALLY Communicating?What is storytelling? Are you effectively incorporating storytelling techniques into your overall communications strategy? During his...