Is Your Brand Healthy? Insights for Effective Brand Positioning
Photo by rawpixel.com from Pexels Recently, I was featured on the podcast Confident ROI hosted by Alex Vorobieff on OC Talk Radio. We...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Jul 27, 2018
- 1 min
Growth Driver, Change Agent: The Value of a (Fractional) CMO
Photo by rawpixel on Unsplash A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth...
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Angelo Ponzi
- Jul 13, 2018
- 2 min
Use your environment to your advantage!
Photo by Startaê Team on Unsplash When it comes to strategic planning, it is crucial to analyze your organization’s strengths,...
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Angelo Ponzi
- Jul 10, 2018
- 2 min
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
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Angelo Ponzi
- Apr 10, 2018
- 4 min
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Angelo Ponzi
- Mar 2, 2017
- 3 min
What You Need to Know about Predictive Analytics for Fund Raising
Learn how predictive analytics can help increase donations in your fund raising campaigns
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Angelo Ponzi
- Feb 16, 2017
- 6 min
Your First Step in Lead Gen Begins With Knowing Your Customer
You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.
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Angelo Ponzi
- Nov 30, 2016
- 6 min
Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
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Angelo Ponzi
- Nov 3, 2016
- 2 min
Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
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Angelo Ponzi
- Oct 19, 2016
- 3 min
Understanding Buyer Behavior to Develop Brand Messaging
Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...
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Angelo Ponzi
- Oct 4, 2016
- 2 min
Listen Up! I’ve Got a Story for You…
Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...
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Angelo Ponzi
- Sep 27, 2016
- 2 min
Do you know your customer?
Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...
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Angelo Ponzi
- Sep 20, 2016
- 2 min
No Need For Branding?
I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...
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Angelo Ponzi
- Sep 13, 2016
- 2 min
Buyer Personas-Another Arrow In Your Marketing Quiver
Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...
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