Employee Benefits: Do You Have an Internal Communications Strategy?
Do you have an internal business marketing strategy? The fact of the matter is, you cannot achieve sustainable business growth if you are...
top of page
Establishing a Competitive Intelligence Program
Complete to download your copy.
Search
Angelo Ponzi
- Feb 4, 2019
- 2 min
Is It Time to Scale Your Digital Plan?
In the digital age, customers constantly have the opportunity to interact with your brands through social media and other platforms, and...
22 views0 comments
Angelo Ponzi
- Jan 14, 2019
- 2 min
Strategy Trees: Bring Your Strategy to Life from Top to Bottom
2019 is here! What is your strategy for having the best business year yet? One of the most important components for any business is to...
49 views0 comments
Angelo Ponzi
- Jan 1, 2019
- 2 min
The Art of the Hire: Perfecting Your Employee Search Process
Are you winging your hiring process? According to Rick Girard, Founder of Stride Search – you don’t want to go without a methodical,...
34 views0 comments
Angelo Ponzi
- Dec 21, 2018
- 2 min
Artificial Intelligence vs. Emotional Intelligence: Which Will Win?
There is no denying that advances in artificial intelligence have the potential to disrupt many different industries and significantly...
38 views0 comments
Angelo Ponzi
- Dec 5, 2018
- 2 min
There is no such thing as a free lunch, or free photo! Be proactive with the Intellectual Property y
Have you ever grabbed a photo off of the internet or social media, assuming that it is free because it is publicly accessible? Chances...
30 views0 comments
Angelo Ponzi
- Nov 12, 2018
- 2 min
Put the Customer Back at the Heart of Your Business: Implementing a Customer-First Strategy
Customers belong at the heart of your business. And ensuring that this truly comes to fruition, and results in business growth, requires...
41 views0 comments
Angelo Ponzi
- Oct 22, 2018
- 2 min
Insights on Crafting Your Exit Strategy
For many small businesses, selling their business down the road is a longterm strategic goal. However, if you are not prepared, the...
20 views0 comments
Angelo Ponzi
- Oct 15, 2018
- 2 min
Business Growth Through Acquisition: Insights for Strategic Expansion
Planning to grow your business is the easy part. Effectively implementing that plan, now that’s where the challenge is. Growth could come...
26 views0 comments
Angelo Ponzi
- Oct 4, 2018
- 3 min
What Story Do YOUR Financials Tell?
Storytelling is an important aspect of most, if not all, business strategies ‐‐ and finance is no exception. Whether you are seeking a...
22 views0 comments
Angelo Ponzi
- Sep 21, 2018
- 2 min
Sales Strategy: Offloading vs. Strategic Transitioning
Photo by Kaboompics .com from Pexels One of the biggest mistakes business owners/CEOs make as their businesses grow is the ineffective...
38 views0 comments
Angelo Ponzi
- Aug 31, 2018
- 3 min
Three Sales Strategies for Business Growth
Source: pixabay.com on Pexels When it comes to business growth, sales is most often the driving factor that comes to mind. While it is...
31 views0 comments
Angelo Ponzi
- Aug 18, 2018
- 5 min
Is Your Brand Healthy? Insights for Effective Brand Positioning
Photo by rawpixel.com from Pexels Recently, I was featured on the podcast Confident ROI hosted by Alex Vorobieff on OC Talk Radio. We...
57 views0 comments
Angelo Ponzi
- Jul 27, 2018
- 1 min
Growth Driver, Change Agent: The Value of a (Fractional) CMO
Photo by rawpixel on Unsplash A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth...
56 views0 comments
Angelo Ponzi
- Jul 13, 2018
- 2 min
Use your environment to your advantage!
Photo by Startaê Team on Unsplash When it comes to strategic planning, it is crucial to analyze your organization’s strengths,...
54 views0 comments
Angelo Ponzi
- Jul 10, 2018
- 2 min
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
27 views0 comments
Angelo Ponzi
- Apr 10, 2018
- 4 min
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
57 views0 comments
Angelo Ponzi
- Mar 2, 2017
- 3 min
What You Need to Know about Predictive Analytics for Fund Raising
Learn how predictive analytics can help increase donations in your fund raising campaigns
36 views0 comments
Angelo Ponzi
- Feb 16, 2017
- 6 min
Your First Step in Lead Gen Begins With Knowing Your Customer
You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.
33 views0 comments
Angelo Ponzi
- Nov 30, 2016
- 6 min
Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
58 views0 comments
bottom of page