3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
top of page
Establishing a Competitive Intelligence Program
Complete to download your copy.
Search
Angelo Ponzi
Jun 18, 20204 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
152 views0 comments
Angelo Ponzi
Apr 30, 20208 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
192 views0 comments
Angelo Ponzi
Apr 9, 20204 min
Working from Home, Tips from a Sweatpants Pro
Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
200 views0 comments
Angelo Ponzi
Dec 30, 20194 min
Independent Contractor Versus Employee: The ABC Test for Law AB5
The most important thing you need to know to determine who is an employee versus an independent contractor for AB5.
182 views0 comments
Angelo Ponzi
Dec 13, 20194 min
Data Privacy and Cybersecurity. A Threat to You and Your Business.
Companies of all shapes and sizes–not just tech-centric– can no longer view their customer’s privacy as an esoteric side issue.
61 views0 comments
Angelo Ponzi
Nov 11, 20194 min
Flying Lessons in Serial Entrepreneurship
“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v
16 views0 comments
Angelo Ponzi
Oct 28, 20193 min
The New World of Influencer Marketing
I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
103 views0 comments
Angelo Ponzi
Oct 15, 20193 min
The Holy Grail of Good Hiring
While finding and hiring “the right people” sounds achievable enough, it has been the cause of many headaches for small to medium-sized busi
77 views0 comments
Angelo Ponzi
Sep 27, 20193 min
Drowning in Financial Data? How Small Businesses Can Expertly Swim.
What's the story behind the a businesses financial numbers?
18 views0 comments
Angelo Ponzi
Jun 11, 20192 min
Don’t Leave Your Data on the Shelf!
Knowing your customers often starts with analyzing relevant data about them. But where do you start? How can you strategically turn raw...
59 views0 comments
Angelo Ponzi
Jun 3, 20192 min
Walk In Your Customer’s Shoes! Effective Customer Personas & Journey Mapping
Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability...
61 views0 comments
Angelo Ponzi
May 22, 20192 min
What’s My Business Really Worth?
Do you know what your business is really worth? How do you weigh your expectations against where the value of your business actually,...
26 views0 comments
Angelo Ponzi
May 6, 20192 min
Is Your Solution Really a Solution? Ask Your Customer!
As entrepreneurs, we have a tendency to fall in love with our own brands, and the products and/or services we offer. And that’s great —...
23 views0 comments
Angelo Ponzi
Apr 8, 20192 min
Are Your Communications REALLY Communicating?
What is storytelling? Are you effectively incorporating storytelling techniques into your overall communications strategy? During his...
30 views0 comments
Angelo Ponzi
Apr 1, 20192 min
Employee Engagement: Measuring Impact
How do you measure impact when it comes to employee engagement? What does it truly mean for an employee to be contributing to the success...
27 views0 comments
Angelo Ponzi
Mar 25, 20192 min
Unlocking Your Sales Team’s Hidden Potential
You can't have sales without an effective sales team, and you can't have a business without customers. As such, it is crucial to be...
50 views0 comments
Angelo Ponzi
Feb 19, 20192 min
Employee Benefits: Do You Have an Internal Communications Strategy?
Do you have an internal business marketing strategy? The fact of the matter is, you cannot achieve sustainable business growth if you are...
32 views0 comments
Angelo Ponzi
Feb 4, 20192 min
Is It Time to Scale Your Digital Plan?
In the digital age, customers constantly have the opportunity to interact with your brands through social media and other platforms, and...
25 views0 comments
Angelo Ponzi
Jan 14, 20192 min
Strategy Trees: Bring Your Strategy to Life from Top to Bottom
2019 is here! What is your strategy for having the best business year yet? One of the most important components for any business is to...
52 views0 comments
bottom of page