Establishing a Competitive Intelligence Program

Complete to download your copy.
CRAFT-MA-Logo-HighRes.png
  • Home

  • Business Challenges

  • Our Story

    • Industry Experience
    • Testimonials
  • Products & Services

    • Market Research
    • Your Brand Story
    • Strategic Planning
    • Bundled Services
  • Fractional Marketing Support

    • Meet Angelo
    • Need a Speaker?
  • Resources

    • Competitive Intelligence
    • Storytelling
    • Marketing Strategy Workbook
  • Podcast

  • Programs & Workshops

  • Contact Us

  • Blog

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Accounting
    • Branding
    • Customers
    • Financial Data
    • Marketing
    • Messaging Strategies
    • Storytelling
    • Cybersecurity
    • Data Privacy
    • Independent contractor
    • Employees
    • work from home
    • Remote workers
    • Coronavirus
    • Operational Efficiencies
    • Strategic Planning
    Search
    Building Brand Relationships Through Referral Marketing
    Angelo Ponzi
    • Jan 6
    • 3 min

    Building Brand Relationships Through Referral Marketing

    Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...
    4 views0 comments
    Turning an Eye Towards Your Future Business
    Angelo Ponzi
    • Sep 24, 2020
    • 8 min

    Turning an Eye Towards Your Future Business

    Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
    84 views
    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
    Angelo Ponzi
    • Aug 19, 2020
    • 3 min

    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

    Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
    186 views0 comments
    3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
    Angelo Ponzi
    • Jul 27, 2020
    • 4 min

    3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND

    Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
    522 views
    3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
    Angelo Ponzi
    • Jun 19, 2020
    • 4 min

    3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights

    Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
    136 views0 comments
    Lessons Learned
    Angelo Ponzi
    • Apr 30, 2020
    • 8 min

    Lessons Learned

    Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
    181 views0 comments
    The New World of Influencer Marketing
    Angelo Ponzi
    • Oct 28, 2019
    • 3 min

    The New World of Influencer Marketing

    I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
    95 views0 comments
    What role does market dynamics play in developing your brand strategy?
    Angelo Ponzi
    • Apr 10, 2018
    • 4 min

    What role does market dynamics play in developing your brand strategy?

    Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
    57 views0 comments
    Defining Brand and Marketing Strategies through Research
    Angelo Ponzi
    • Nov 30, 2016
    • 6 min

    Defining Brand and Marketing Strategies through Research

    Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
    56 views0 comments
    Marketing’s Silver Bullet
    Angelo Ponzi
    • Nov 3, 2016
    • 2 min

    Marketing’s Silver Bullet

    When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
    55 views0 comments
    Listen Up! I’ve Got a Story for You…
    Angelo Ponzi
    • Oct 4, 2016
    • 2 min

    Listen Up! I’ve Got a Story for You…

    Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...
    21 views0 comments
    No Need For Branding?
    Angelo Ponzi
    • Sep 20, 2016
    • 2 min

    No Need For Branding?

    I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...
    18 views0 comments

    Privacy Statement

    © 2022 by Craft  

    • LinkedIn
    • Facebook
    • Twitter
    • YouTube