Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies
It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Sep 5, 2022
- 7 min
Customer-first Strategies: Identify Your Target Persona and Other Tips
Customer-first Strategies: Identify Your Target Persona and Other Tip
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Angelo Ponzi
- Jul 29, 2022
- 4 min
The North Star Metric: What Truly Drives your Business
Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...
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Angelo Ponzi
- Jul 18, 2022
- 3 min
Beyond Generalizations: Embracing Strategic Segmentation
When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...
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Angelo Ponzi
- Jan 6, 2022
- 3 min
Building Brand Relationships Through Referral Marketing
Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...
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Angelo Ponzi
- Sep 23, 2020
- 8 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
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Angelo Ponzi
- Aug 19, 2020
- 3 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
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Angelo Ponzi
- Jul 27, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
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Angelo Ponzi
- Jun 18, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
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Angelo Ponzi
- Apr 30, 2020
- 8 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
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Angelo Ponzi
- Oct 28, 2019
- 3 min
The New World of Influencer Marketing
I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
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Angelo Ponzi
- Apr 10, 2018
- 4 min
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Angelo Ponzi
- Nov 30, 2016
- 6 min
Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
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Angelo Ponzi
- Nov 3, 2016
- 2 min
Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
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Angelo Ponzi
- Oct 4, 2016
- 2 min
Listen Up! I’ve Got a Story for You…
Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...
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Angelo Ponzi
- Sep 20, 2016
- 2 min
No Need For Branding?
I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...
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