Branding

Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

Customer-first Strategies: Identify Your Target Persona and Other Tips

Customer-first Strategies: Identify Your Target Persona and Other Tip

The North Star Metric: What Truly Drives your Business

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

Beyond Generalizations: Embracing Strategic Segmentation

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...