It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

Customer-first Strategies: Identify Your Target Persona and Other Tip

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...

Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...

Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...

Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand

Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...

I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...