As an ex-advertising agency owner, my time spent in Corporate America as an International Product Manager, Director of Sales & Marketing, VP Marketing, Chief Marketing Officer and Chief Strategy Officer, as well as a business and marketing consultant, too often businesses have not developed a clear and concise plan to grow their business.

 

Why?  In my opinion, it starts with not knowing the right questions to ask themselves—especially given a variety of possible challenges facing their business.

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That's why we created this Marketing Strategy Workbook.

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This 40-page workbook guides you through a scope of questions to help you and your team focus on building your plan. It challenges you to ask the tough questions about your business and provides a process to work through your planning. 

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The framework is based on keeping your business healthy, APPLES.  

 

As they say, an apple a day...

 

• Audience 

• Perception (of your products/services and company)

• Product 

• Leveragability (of your business in the market) 

• Engagement 

• Strategy

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You need to have a clear strategic vision of what you are trying to accomplish.

 

Whether you are building and strengthening a vertical relationship, connecting compatible businesses, adding on product lines, expanding geographically, or growing your market share... the key is to understand the details of your strategic reasoning clearly.

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Planning is also a team sport…not conducted in silos, as every discipline impacts others in the business.

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Use this workbook yourself or include your team to ensure you take a holistic view of your business.

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With over 50 questions, worksheets, and summary on-page plan worksheets, this process will keep you focused on the important questions and the information you need to build your business and keep you on the road to growth.

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