Somewhere between childhood and adulthood, between finger painting and PowerPoint presentations, we traded wonder for certainty. We learned that having answers is more valuable than having questions. We discovered that appearing confident beats appearing curious. And it's costing us everything.

The forklift worked non-stop. It carried weight, moved quickly, shuttled from one location to another, and burned through thousands of hours of energy. Yet, despite all that furious activity, it’s entirely possible it ended the day remarkably close to where it started. And that is the uncomfortable truth many B2B leaders face in December.

Stop. Look away from the data. Put down the budget spreadsheet. You feel it, don't you? The rising panic. The final, desperate sprint toward the close of the fiscal year. You call it the "holiday rush." You call it "Q4 execution." But it is nothing more than a fever dream, a frantic, self-inflicted ritual that guarantees a disappointing hangover in January. This is the Black Friday Lie

It’s tempting to focus solely on day-to-day survival. While short-term actions keep you busy, strategic planning is what sustains your business in the long run. A strategic plan is more than just a business document; it acts as your navigation system.

Marketing is a lot like oxygen. You don’t notice it when it’s there. You only notice it when it’s gone. If you’re a CEO, a business owner, or on the board, you’ve probably asked: “What exactly are we getting for our marketing spend?”

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

VRIO stands for value, rarity, inimitability, and organization

Customer-first Strategies: Identify Your Target Persona and Other Tip

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...

Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...

Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...

Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand

Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...