Marketing

Dec 30, 202212 min read

Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

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What is VRIO and How Can It Help My Business?

Angelo Ponzi

Sep 28, 20227 min read

What is VRIO and How Can It Help My Business?

VRIO stands for value, rarity, inimitability, and organization

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Customer-first Strategies: Identify Your Target Persona and Other Tips

Angelo Ponzi

Sep 5, 20227 min read

Customer-first Strategies: Identify Your Target Persona and Other Tips

Customer-first Strategies: Identify Your Target Persona and Other Tip

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The North Star Metric: What Truly Drives your Business

Angelo Ponzi

Jul 29, 20224 min read

The North Star Metric: What Truly Drives your Business

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

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Beyond Generalizations: Embracing Strategic Segmentation

Angelo Ponzi

Jul 18, 20223 min read

Beyond Generalizations: Embracing Strategic Segmentation

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...

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Angelo Ponzi

Jan 6, 20223 min read

Building Brand Relationships Through Referral Marketing

Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...

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Turning an Eye Towards Your Future Business

Angelo Ponzi

Sep 23, 20208 min read

Turning an Eye Towards Your Future Business

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

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3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

Angelo Ponzi

Aug 19, 20203 min read

3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...

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Angelo Ponzi

Jul 27, 20204 min read

3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND

Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...

533 views

3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights

Angelo Ponzi

Jun 18, 20204 min read

3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights

Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand

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Angelo Ponzi

Apr 30, 20208 min read

Lessons Learned

Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...

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Angelo Ponzi

Oct 28, 20193 min read

The New World of Influencer Marketing

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

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Angelo Ponzi

Apr 10, 20184 min read

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

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Angelo Ponzi

Nov 30, 20166 min read

Defining Brand and Marketing Strategies through Research

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

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Angelo Ponzi

Nov 3, 20162 min read

Marketing’s Silver Bullet

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

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Angelo Ponzi

Oct 19, 20163 min read

Understanding Buyer Behavior to Develop Brand Messaging

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...

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Angelo Ponzi

Oct 4, 20162 min read

Listen Up! I’ve Got a Story for You…

Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...

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Establishing a Competitive Intelligence Program

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