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Your strategic plans are essential to managing your business growth, so it’s essential you spend the time to develop a cohesive blueprint or roadmap to follow and make sure your entire team is on the same page.


These plans should take the insights and brand strategy already completed to help you achieve your long-term business and growth strategies and profitability goals. These are actionable plans and should include your tactical implementations (including marketing, timelines, budgets, KPI’s for success, etc.)


Here are five questions we use to help start the planning process:

  1. Do you have a clear understanding of what you are trying to achieve?

  2. What does your brand stand for in the eyes of your customer?

  3. Why do your customers buy from you?

  4. Where are your opportunities for revenue? Is it in existing markets or products or new ones or acquisitions?

  5. How can you differentiate your brand from the competition?

Creating Your
Blueprint For Growth 
Learn More About Craft's
Approach to Planning
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