The forklift worked non-stop. It carried weight, moved quickly, shuttled from one location to another, and burned through thousands of hours of energy. Yet, despite all that furious activity, it’s entirely possible it ended the day remarkably close to where it started. And that is the uncomfortable truth many B2B leaders face in December.

Stop. Look away from the data. Put down the budget spreadsheet. You feel it, don't you? The rising panic. The final, desperate sprint toward the close of the fiscal year. You call it the "holiday rush." You call it "Q4 execution." But it is nothing more than a fever dream, a frantic, self-inflicted ritual that guarantees a disappointing hangover in January. This is the Black Friday Lie

Marketing is a lot like oxygen. You don’t notice it when it’s there. You only notice it when it’s gone. If you’re a CEO, a business owner, or on the board, you’ve probably asked: “What exactly are we getting for our marketing spend?”

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Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand

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When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

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