Customer-first Strategies: Identify Your Target Persona and Other Tips
Customer-first Strategies: Identify Your Target Persona and Other Tip
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Jul 29, 2022
- 4 min
The North Star Metric: What Truly Drives your Business
Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...
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Angelo Ponzi
- Jan 6, 2022
- 3 min
Building Brand Relationships Through Referral Marketing
Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...
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Angelo Ponzi
- Sep 23, 2020
- 8 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
89 views
Angelo Ponzi
- Aug 19, 2020
- 3 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
193 views0 comments
Angelo Ponzi
- Jul 27, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
528 views
Angelo Ponzi
- Jun 18, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
150 views0 comments
Angelo Ponzi
- Apr 30, 2020
- 8 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
185 views0 comments
Angelo Ponzi
- Oct 28, 2019
- 3 min
The New World of Influencer Marketing
I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
96 views0 comments
Angelo Ponzi
- Apr 10, 2018
- 4 min
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
57 views0 comments
Angelo Ponzi
- Nov 3, 2016
- 2 min
Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
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Angelo Ponzi
- Oct 19, 2016
- 3 min
Understanding Buyer Behavior to Develop Brand Messaging
Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...
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