Web Analytics
Craft Marketing and Branding
17165 Von Karman #106, Irvine, CA 92612
+1-949-312-1597 Google Maps Location
Craft
5.0 12
We at Primero Systems have struggled for years to achieve meaningful and tangible success.
top of page

Insight
Market Research For Better Strategic Decisions

Your business, your brand, has many facets that create value for your customers.

 

Whether it’s external pressures from competitors, economic shifts in the market, technology, or changes in your customer’s behavior, all can have a direct impact on the decisions you make and, ultimately, the value you deliver to your customers. 

​

Developing a solid strategy requires information to improve your messaging, integrated campaigns, operations, distribution, and new, innovative products. 

 

Your brand is at the heart of your business. To protect it requires a continuous flow of information for your teams to make intelligent decisions.

 

Depending on your objectives, the right combination of quantitative, qualitative, or secondary research methodologies can be used to gather the necessary insights to help uncover opportunities, challenges, issues, and obstacles to ensure strategies and plans focus on the needs of the market you serve.

 

Better understanding your target customers and their journeys, the channels they use to gather information, your competition, and the dynamics of the market, your brand, messaging strategies, and plans will be more effective and cost-efficient in the short- and long term.

Stand-Up Meeting

Customer-Centric

  • Customer Satisfaction Studies, Net Promoter Score analysis

  • Consumer Panel Research, tracking studies

  • Measurement of Consumer Attitudes, Preferences, Purchase Drivers

  • Qualitative Research (focus groups, intercepts, 1-to-1 interviews, product testing)

  • Media Advertising Tests (pre-and post-studies; advertising impact analysis)

Image by Myriam Jessier

Brand & Messaging

  • Brand Penetration – Benchmarks and Validation

  • Brand Analysis Studies including Brand Promise, Brand Power, Brand Loyalty, and Comparative Brand Positioning

  • Consumer Panel Research, tracking studies

  • Measurement of Consumer Attitudes, Preferences, Purchase Drivers

  • Direct Marketing and Email Marketing Program Effectiveness Analyses

  • Media Advertising Tests (pre-and post-studies; advertising impact analysis)

Untitled design (6).png

Segmentation

  • Market Share Measurement 

  • Market Size Statistics and Modeling

  • Database Profiling and Modeling; Best Target Segment Identification and Scoring Algorithms

  • Database Modeling/Segmentation and Business Forecasts (consumer adoption and potential revenue estimates)

  • Consumer Market Segmentation Studies

  • Conjoint Analysis Studies

  • Statistical Meta-Analysis

  • Qualitative Research (focus groups, intercepts, 1-to-1 interviews, product testing)

  • SEO Analysis and Modeling

Get a Quote

Ready to talk about your next research project?  Send us a few details and let's begin the conversation.

Thanks for submitting, we'll be in touch!
bottom of page