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At Craft, we use our experience and competencies in research to gather the necessary insights from your customers, prospects, competition, and the market to develop fact-based approaches to building effective and efficient blueprint plans for growth.


Much like a General Contractor operating as The Craft Group, we then partner with internal teams or carefully selected, vetted expert individuals and organizations to execute those strategies and plans and provide oversight and management to ensure we stay on brand.




When clients seek help with their marketing, it is generally spurred by one of several things.

  • They are not getting an ROI on marketing efforts.

  • Their business is not growing.

  • Their messaging is no longer resonating with its customers.

  • They feel they lack the time.

  • They feel they lack the resources.


They then look for professionals with the marketing skills to help their department and, ultimately, their brand.

That is the reason we formed CRAFT™ and The CRAFT Group™, a collection of experts.

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