Establishing a Competitive Intelligence Program
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Interim, Fractional
or Consulting
Marketing Leader
Throughout my career, either through the marketing agencies I’ve owned or worked for, the senior-level client-side positions I’ve held, or my time as a consultant, my focus has been to provide strategic direction through the implementation and delivery of insights to define a brand’s positioning, as well as to identify revenue opportunities and the executions to help my clients reach their business objectives. These revenues could be from new markets or channels, new products, gaps in competitive offerings or shifts in consumer/buyer behavior that can have an impact on business.
Strategic. Visionary. Leader.
Proven Results.
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Proven, executive-level strategist, visionary, and leader
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Practical, hands-on experience in marketing, branding, advertising, research, and sales
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25+ years of experience in a senior leadership role in marketing, sales, and business
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Client engagement experience in a diverse number of industries – semiconductors to ice cream
Your Marketing Blueprint
Marketing is More Than Tactics
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Skilled practitioner in a wide range of specialties:
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B2B and B2C, Branding, Messaging, and Positioning
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Competitive and Business Analysis
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Digital Strategies
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Market Research
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Customer-First Strategies
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Direct and Indirect Sales Strategies and Implementation
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Strong business acumen and critical thinking skills
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Work collaboratively to deliver outstanding solutions
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Experience working on both client and advertising agency sides
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A unique understanding of how to solve the challenges facing companies today
Example Client Engagements
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For a leading Christmas Decor organization, working with the management team as CMO to develop and implement a five-year plan to move the company from a regional to a leading national organization providing holiday and Christmas décor. Efforts have led to more focused and achievable sales and marketing renew, recapture and acquire strategies, and new vertical market expansion—results: Current growth 20%, future sustainable growth 15% year-over-year.
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Engaged as Chief Strategy Officer for rapidly growing financial organization to provide plans to manage growth. From 5 employees to 50 in one year, plus expansion to more than $100 million in less than two years, stressed all operations within the organization. The objective is to establish vertical market sales and marketing strategies to ensure better revenue distribution, build an internal marketing organization, and provide a better focus for the internal talent acquisition team. Results were a concentrated effort in building a balanced of revenue streams through organic growth, as well as acquisitions, increased talent acquisition team to include industry experts to better provide for an increased employee base of 200, expanding partner relationships and a team of 10+ internal marketing and communications to support growth plans.
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Chief Marketing and Strategy Officer for market research and consulting company in the growing $18+ billion industry action sports industry. Developed and implemented plans for vertical market expansion to provide syndicated research, consulting services to both brands and retail chains, and established management as thought leaders.
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Reversed perceptions of Kendall-Jackson Vintner’s Reserve, resulting in product demand creation and significant sales increase. Purchases increased 200% in the first 3 months; after two years, among those who drank K-J, purchases were up 33.3%, and 88.1% among those aware but never tried said they were planning to purchase.
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Initiated and managed a local store marketing and brand ambassador program for a $500 million ice cream chain that helped participating stores gain a 27% increase in average unit volume sales.