Establishing a Competitive Intelligence Program

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    Turning an Eye Towards Your Future Business
    Angelo Ponzi
    • Sep 24, 2020
    • 8 min

    Turning an Eye Towards Your Future Business

    Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
    84 views
    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
    Angelo Ponzi
    • Aug 19, 2020
    • 3 min

    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

    Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
    186 views0 comments
    3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
    Angelo Ponzi
    • Jul 27, 2020
    • 4 min

    3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND

    Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
    522 views
    Lessons Learned
    Angelo Ponzi
    • Apr 30, 2020
    • 8 min

    Lessons Learned

    Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
    181 views0 comments
    Working from Home, Tips from a Sweatpants Pro
    Angelo Ponzi
    • Apr 9, 2020
    • 4 min

    Working from Home, Tips from a Sweatpants Pro

    Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
    194 views0 comments
    What role does market dynamics play in developing your brand strategy?
    Angelo Ponzi
    • Apr 10, 2018
    • 4 min

    What role does market dynamics play in developing your brand strategy?

    Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
    57 views0 comments
    Defining Brand and Marketing Strategies through Research
    Angelo Ponzi
    • Nov 30, 2016
    • 6 min

    Defining Brand and Marketing Strategies through Research

    Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
    56 views0 comments
    Do you know your customer?
    Angelo Ponzi
    • Sep 27, 2016
    • 2 min

    Do you know your customer?

    Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...
    37 views0 comments

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