Customers

Customer-first Strategies: Identify Your Target Persona and Other Tips

Customer-first Strategies: Identify Your Target Persona and Other Tip

Turning an Eye Towards Your Future Business

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

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3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...

3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND

Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...

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Lessons Learned

Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...

Working from Home, Tips from a Sweatpants Pro

Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Defining Brand and Marketing Strategies through Research

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

Do you know your customer?

Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...