Angelo PonziSep 24, 20208 minTurning an Eye Towards Your Future BusinessThink about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
Angelo PonziAug 19, 20203 min3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLANYour strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
Angelo PonziJul 27, 20204 min3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRANDBusinesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
Angelo PonziApr 30, 20208 minLessons Learned Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
Angelo PonziApr 9, 20204 minWorking from Home, Tips from a Sweatpants ProRight now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
Angelo PonziApr 10, 20184 minWhat role does market dynamics play in developing your brand strategy?Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
Angelo PonziNov 30, 20166 minDefining Brand and Marketing Strategies through ResearchUnderstanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
Angelo PonziSep 27, 20162 minDo you know your customer?Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...