Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies
It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
Sep 5, 20227 min
Customer-first Strategies: Identify Your Target Persona and Other Tips
Customer-first Strategies: Identify Your Target Persona and Other Tip
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Angelo Ponzi
Sep 23, 20208 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
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Angelo Ponzi
Aug 19, 20203 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
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Angelo Ponzi
Jul 27, 20204 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
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Angelo Ponzi
Apr 30, 20208 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
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Angelo Ponzi
Apr 9, 20204 min
Working from Home, Tips from a Sweatpants Pro
Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
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Angelo Ponzi
Apr 10, 20184 min
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Angelo Ponzi
Nov 30, 20166 min
Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
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Angelo Ponzi
Sep 27, 20162 min
Do you know your customer?
Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...
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