When it comes to digital marketing, businesses often think of the typical activities that come to mind, such as creating a website, launching a social media campaign, or conducting targeted online advertising. An effective digital campaign involves so much more. And, it requires constant monitoring and tweaks to make it an effective and efficient campaign.
And while digital marketing strategies are all excellent ways to reach your audience and achieve your business goals, ROI, engagements, appearing on page one, etc., are not the only benefits of digital marketing. Several other potential benefits may surprise you.
The Good of Digital Marketing: Surprising Benefits
Here are four of the top unexpected benefits of digital marketing:
1. Boosts creativity
One of the best things about digital marketing is that it allows businesses to get creative and think outside the box. With traditional marketing methods, such as print or television advertising, companies are often limited by time and space constraints. But with digital marketing, there are endless possibilities for businesses to be creative, connect, and engage with their audiences in new and innovative ways.
For example, a company could launch an interactive social media campaign encouraging users to submit a response, share content, participate in or interact with the brand in general. By thinking creatively, businesses can not only engage their audiences more effectively, but they can also differentiate themselves from their competitors.
2. Helps build relationships
Digital marketing also provides an effective way for businesses to build and nurture relationships with their customers and prospects. Through channels such as email marketing and social media, companies can stay in constant communication with their audiences and build strong relationships over time.
These relationships are meaningful because they foster trust and loyalty between a business and its customers, leading to repeat business and referrals. Also, maintaining good customer relationships can help a business resolve any issues that may arise more quickly and effectively.
3. Increases brand awareness
Another key benefit of digital marketing is that it can help businesses increase brand awareness among their target audiences. Regardless of the generation, most potential audiences are spending a significant amount of time online. You just need to understand how they interact with which mediums and connect.
And when done correctly, this exposure can help increase brand awareness and recall for your business.
4. Provides insights into customer behavior
One of the most valuable benefits of digital marketing is that it provides valuable insights into customer behavior that can be used to improve your marketing efforts in the future. Through analytical tools such as Google Analytics, SEMRush, BuzzSumo and many many more, businesses can track how people interact with their websites, social media, email, etc. This also helps in determining attribution, and ultimately, help you figure out where to spend your budgets.
This data can then be used to fine-tune your marketing strategy to reach your target audience and achieve your desired results effectively. Digital marketing provides numerous benefits for large and small businesses—far beyond just increasing website traffic or improving search engine rankings.
A solid online presence is crucial for success in today's digital world. By utilizing digital marketing strategies, businesses can increase their visibility, generate leads, and drive sales. Overall, implementing digital marketing is a must in your marketing effort in order to stay competitive and thrive in today's market.
The Bad of Digital Marketing: What every business should know
There's no doubt that digital marketing has revolutionized the way businesses reach and engage with their customers. But for all the good that digital marketing has done, there is a dark side to it as well.
These dark sides are:
Social Media Distraction. With the rise of social media, it's become more accessible for employees to get distracted at work. After all, who can resist checking their Twitter, Facebook or Instagram feeds when they're supposed to be working on that report? This distraction can lead to decreased productivity and, in some cases, employee burnout.
Data Overload. Businesses are now collecting more data than ever before. But while having access to all this data is great, it can also be overwhelming. When you have too much data, it's hard to know what to do with it all or how to make sense of it. As a result, you may end up making the wrong decisions based on incorrect data or too much data that is misinterpreted.
Customer Fatigue. Customers are bombarded with marketing messages from all sides these days. They're seeing ads on TV, in their social media feeds, in their email inboxes...the list goes on and on.
As a result, they're starting to tune out these messages altogether. In fact, a recent study found that people are now exposed to between 4,000 - 10,000 marketing messages per day! That's a lot of noise for your customers to sift through—and if your message isn't strong enough, they'll just tune it out completely.
Over-reliance on automation. One of the dangers of digital marketing is that it can lead to over-reliance on automation. When businesses automate their marketing, they risk losing touch with their customers.
It's important to remember that customers are human beings, not numbers or statistics. They want to interact with real people, not machines. If you're not careful, your automated marketing efforts could become impersonal and robotic, alienating your potential customers.
Hacking and cyber attacks. One of the most severe dangers of digital marketing is hacking and cyber attacks. With so much of our lives and businesses now conducted online, there is a greater risk than ever before that our confidential information could fall into the wrong hands.
Hackers are always looking for new ways to exploit vulnerabilities in our systems, so it's crucial to stay up-to-date on the latest cybersecurity threats and take steps to protect your business from them.
While digital marketing has revolutionized how businesses reach and engage with their customers, it has a downside. Business leaders need to be aware of these negatives and avoid them to ensure that their digital marketing campaigns are successful.
The Ugly Truth about Digital Marketing
You know what they say; the truth hurts. So let's get this out of the way upfront: digital marketing is not all sunshine and rainbows! There's a lot about it that can be downright ugly.
But that's not necessarily a bad thing! After all, everything has its pros and cons. The key is to be aware of the nasty parts of digital marketing so you can make an informed decision about whether or not it's right for your business.
Here are four ugly truths about digital marketing:
1. There is no guarantee of success with digital marketing
Marketing is essential to any business, but it can be tricky and costly. Traditional marketing methods, such as print ads and television commercials, are often expensive and difficult to measure.
As a result, many businesses have turned to digital marketing in recent years. Digital marketing offers several advantages, including lower costs and greater flexibility. However, it is essential to remember that digital marketing has no guarantee of success. Like any other form of marketing, digital marketing requires careful planning, execution, monitoring, and adjustments.
It is crucial to continuously monitor and adjust your digital marketing strategy to achieve the best results. With that said, don't be discouraged if your first attempt at digital marketing doesn't produce the results you were hoping for. With a little effort and perseverance, you can master the art of digital marketing and enjoy all the benefits it offers. There is no silver bullet in marketing and this includes digital marketing! And, be realistic, Rome was built in a day and neither will a successful digital campaign.
2. The effectiveness of digital marketing may decline over time as users become savvier.
As the world becomes increasingly digitized, businesses are scrambling to keep up with the latest trends in digital marketing. However, there is some evidence that the effectiveness of these strategies may decline over time as users become savvier.
For example, banner blindness is a phenomenon where users learn to tune out online ads, making them less likely to click through. In addition, many users have installed ad blockers, which prevent ads from appearing altogether.
Cheap tricks and gimmicks that may have been effective in the past are now quickly spotted and ignored. As a result, some businesses have started to worry that the effectiveness of digital marketing may be on the decline. However, this doesn't mean that businesses should abandon digital marketing altogether. Instead, they need to adapt their strategies to keep up with the times.
For example, email marketing campaigns need to be well-crafted and relevant to the recipient if they're going to stand out in a crowded inbox. Similarly, Google shopping and search ads need to be targeted and relevant to the user's search query if they're going to be clicked on. In short, businesses need to be smart about their digital marketing if they want to continue seeing results.
3. The cost of digital marketing can be prohibitive for small businesses.
The competition is fierce. Large businesses have the budget to hire teams of marketing experts and allocate significant resources to their digital marketing efforts. In contrast, small businesses often rely on a single marketing professional or do the work themselves. As a result, they can quickly become overwhelmed and spend more than they can afford.
4. The results of digital marketing campaigns can be difficult to measure.
Any good marketing campaign should have clear objectives and measurable results. However, this can be tricky to achieve with digital marketing, where movements can span multiple channels and platforms.
It can be challenging to track a potential customer's journey from their first interaction with your brand to their final purchase. However, there are some ways to measure the success of digital marketing campaigns. Understanding a prospect's journey is critical as it also reveals how they interact with your brand throughout their journey and the impact your various marketing efforts have on them to ultimately make a decision.
Another is to use conversion tracking, which allows you to see how many people who visited your campaign took the desired action. By understanding these metrics, you can start to get a clearer picture of the impact of your digital marketing campaigns.
Avoid the Digital Marketing Pitfalls
Digital marketing can be a great way to reach out to new customers and promote your business. However, it can also be a minefield of bad practices, missteps, and ugly truths. As a business owner, it's essential to be aware of the potential pitfalls of digital marketing so that you can avoid them and make the most of the opportunities it offers regardless of if you are DIYing it, have an internal marketing staff or have hired an outside firm.
As you can see, digital marketing has a lot to consider. It is ever-changing and complex, but also necessary for businesses in today's world. The key is to stay up-to-date on the latest trends and find a balance between what works for your business and what doesn't.
Are you overwhelmed by all of this? We can help you create a customized digital marketing strategy that fits your needs. Give us a call today to get started!
By the time it took you to read this article, the world of digital marketing may have already changed!