The forklift worked non-stop. It carried weight, moved quickly, shuttled from one location to another, and burned through thousands of hours of energy. Yet, despite all that furious activity, it’s entirely possible it ended the day remarkably close to where it started. And that is the uncomfortable truth many B2B leaders face in December.

It’s tempting to focus solely on day-to-day survival. While short-term actions keep you busy, strategic planning is what sustains your business in the long run. A strategic plan is more than just a business document; it acts as your navigation system.

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...