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How to Drive Sustainable Business Growth
In today’s rapidly changing marketplace, businesses must adapt and innovate to achieve sustainable growth. Driving business growth is not...
Angelo Ponzi
5 days ago4 min read
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Viral Won’t Save You: Why True Marketing Strategy Trumps Tactics Across Industries
If marketing were a house, most businesses today would be building with paper. Every tactic — every TikTok post, every blog article,...
Angelo Ponzi
6 days ago8 min read
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Smart Leaders TOWS Next:
Flipping the Script for a Better Marketing Strategy Let me say this again, and louder this time for people in the back: DO NOT CONFUSE...
Angelo Ponzi
Apr 155 min read
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Smart Leaders SWOT First
In 2007, Steve Jobs unveiled the iPhone, and the world changed. But here’s what most people miss: Apple’s success wasn’t just about sleek...
Angelo Ponzi
Mar 247 min read
13 views
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Post-Acquisition Strategies for M&A Success
This blog post is based on insights from the third seminar in the "Acquisitions and Legacy Strategies" series, which focused on...
Angelo Ponzi
Feb 283 min read
22 views
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Before the Ink Dries: The Need for CMOs in Pre-deal M&A
Most CEOs treat their Chief Marketing Officer (CMO) like the wedding planner of M&A deals—brought in at the last minute to make sure the...
Angelo Ponzi
Feb 194 min read
18 views
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Is Your Marketing Strategy Holding You Back? It Might Be Your Foundation That Needs Attention
Imagine a beautiful house with fresh paint, but the foundation is cracked. That's often how it is with businesses. You might have active...
Angelo Ponzi
Feb 53 min read
16 views
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Navigating the Complexities of Business Acquisitions: A Human-Centered Approach
Discover strategies for successful acquisitions, from finding the right target to navigating due diligence and integrating cultures.
Angelo Ponzi
Jan 144 min read
24 views


The 7 P’s That Will Always Work: Timeless Marketing Strategies for 2025
You’re sitting at your desk, coffee in hand, staring at your inbox. You’ve got a fantastic product. Your team is strong, and everything...
Angelo Ponzi
Dec 12, 20247 min read
29 views
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Beyond Basic Budgeting for 2025: Top 3 Toolkits for Effective Marketing Budget Allocation
If there’s one decision that will define your marketing success in 2025, it’s this: choosing the right budgeting strategy . With so much...
Angelo Ponzi
Nov 19, 20246 min read
14 views
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The 2025 Marketing Budget Playbook: 8 Popular Budgeting Strategies to Consider
In the world of business, few topics are as evergreen—and as endlessly debated—as how much to allocate to marketing. And with 2025...
Angelo Ponzi
Nov 5, 20245 min read
15 views
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Clever or Controversial?
2025 Marketing Strategies That Push Boundaries (And What Actually Works) Let’s be honest: marketing is part art, part science, and a...
Angelo Ponzi
Oct 15, 20245 min read
6 views
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Navigating the World of Business Acquisitions: Key Insights from Industry Experts
In today's fast-paced business world, companies are constantly seeking ways to accelerate growth and create value. One powerful strategy...
Angelo Ponzi
Sep 26, 20244 min read
67 views
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The Home Stretch: 8 Business Must-Dos for Q4 to Crush 2025
Imagine it’s the bottom of the ninth inning. The game’s been long, full of surprises, but now it’s crunch time. The bases are loaded, the...
Angelo Ponzi
Sep 19, 20246 min read
18 views
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Beyond Bad Valuation:Strategies for a Winning Business Exit Part 2
Does a lackluster valuation have you second-guessing your next steps? What if you could leverage this moment to craft a powerful exit...
Angelo Ponzi
Aug 29, 20248 min read
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Beyond Bad Valuation: Strategies for a Winning Business Exit Part 1
So, the valuation didn’t turn out as you’d hoped? You’re not alone! Don’t throw in the towel just yet. Let’s face it—getting a bad...
Angelo Ponzi
Aug 15, 20247 min read
54 views
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5 Key B2B Marketing Trends Shaping 2025
Is standing still any different from falling behind? No. (Not that I needed to answer that.) In the fast-paced world of B2B marketing,...
Angelo Ponzi
Aug 9, 20248 min read
13 views
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One Vision, One Leader: 10 Reasons Your Fractional CMO is the Tactics Expert You Need
Picture your marketing efforts as a high-stakes chess match—strategy versus tactics. In a previous article, we dissected the crucial...
Angelo Ponzi
Jul 18, 20246 min read
19 views
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Crafting Connections: The Power of Storytelling in Marketing
Once upon a time, nestled deep within the annals of human history, there existed a profound truth: our fascination with stories. From the...
Angelo Ponzi
Jun 28, 20245 min read
39 views
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The Perils of Neglecting Regular Competitive Analysis
Imagine having a mystical crystal ball that unveils the secrets of your competitors— their next moves, their strategies, their Achilles'...
Angelo Ponzi
Jun 13, 20245 min read
14 views
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