Establishing a Competitive Intelligence Program

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    In the Sport of Marketing, Are You Playing Offensive or Defensive?
    Angelo Ponzi
    • May 3
    • 3 min

    In the Sport of Marketing, Are You Playing Offensive or Defensive?

    Every marketing strategy is unique, depending on your company’s unique positioning and brand characteristics. However, when it comes to...
    1 view0 comments
    Identifying Your Brand's Key Performance Indicators
    Angelo Ponzi
    • Apr 11
    • 4 min

    Identifying Your Brand's Key Performance Indicators

    Despite the tactical approach that most businesses take when it comes to marketing, data-driven decision-making must be at the very core...
    1 view0 comments
    What’s Your Sustainable Competitive Advantage?
    Angelo Ponzi
    • Mar 24
    • 3 min

    What’s Your Sustainable Competitive Advantage?

    In marketing, the concept of “competitive advantage” is thrown around fairly loosely. While there are many tips and tricks up any...
    2 views0 comments
    Strategic Marketing, Inside & Out
    Angelo Ponzi
    • Mar 1
    • 3 min

    Strategic Marketing, Inside & Out

    Your plan is in motion, and you’re officially converting leads into committed clients. This means that your marketing plan has officially...
    4 views0 comments
    Competitive Intelligence: Know Your Competitors, Don’t Copy Them
    Angelo Ponzi
    • Jan 20
    • 3 min

    Competitive Intelligence: Know Your Competitors, Don’t Copy Them

    In a recent article, we highlighted the importance of establishing a competitive intelligence program for your business in an effort to...
    10 views0 comments
    Building Brand Relationships Through Referral Marketing
    Angelo Ponzi
    • Jan 6
    • 3 min

    Building Brand Relationships Through Referral Marketing

    Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...
    4 views0 comments
    Marketing Architects: Designing a Sustainable Brand Foundation
    Angelo Ponzi
    • Dec 19, 2021
    • 3 min

    Marketing Architects: Designing a Sustainable Brand Foundation

    Have you ever seen a building that looks really cool, only to find out later that it is not structurally sound? Your marketing is no...
    4 views0 comments
    Values: Your Brand’s Underutilized Marketing Strategy
    Angelo Ponzi
    • Dec 2, 2021
    • 3 min

    Values: Your Brand’s Underutilized Marketing Strategy

    When it comes to marketing, your product is only the tip of the iceberg. While crafting how you will present your product (or service) to...
    6 views0 comments
    Competitive Intelligence: Helping You Build Stronger Brand Strategies
    Angelo Ponzi
    • Nov 19, 2021
    • 3 min

    Competitive Intelligence: Helping You Build Stronger Brand Strategies

    The internet has made the world a much smaller place. It has also given rise to an increasing number of businesses competing for their...
    28 views0 comments
    Supply Chain Crisis: Coping With the Global Ripple Effect
    Angelo Ponzi
    • Nov 4, 2021
    • 4 min

    Supply Chain Crisis: Coping With the Global Ripple Effect

    If you're an American business owner, the increasing challenges in the supply chain are likely on your mind right now. From product...
    8 views0 comments
    Marketing: Expense or Investment?
    Angelo Ponzi
    • Oct 29, 2021
    • 3 min

    Marketing: Expense or Investment?

    Is marketing an expense or investment in your organization? If you immediately think expense, I’d venture to say that you are in the...
    9 views0 comments
    Renew, Recapture & Acquire: Turning Today’s Connections Into Tomorrow’s Customers
    Angelo Ponzi
    • Oct 3, 2021
    • 4 min

    Renew, Recapture & Acquire: Turning Today’s Connections Into Tomorrow’s Customers

    It’s no secret that COVID-19 has caused huge strains on businesses around the globe. Over a year and a half in, the seemingly...
    6 views0 comments
    Strategic Planning: 2022 Begins NOW!
    Angelo Ponzi
    • Sep 28, 2021
    • 3 min

    Strategic Planning: 2022 Begins NOW!

    Are you ready for 2022? And even more urgently, are you ready for the fourth quarter of 2021, which is already here? While Christmas and...
    17 views0 comments
    Active Listening: Do You Listen to Reply or to Understand?
    Angelo Ponzi
    • Sep 7, 2021
    • 4 min

    Active Listening: Do You Listen to Reply or to Understand?

    Think about the last interaction you had. Maybe it was a meeting with a client, a call with a prospect, or even just your nightly...
    49 views0 comments
    Proposition > Product: Why Value Should Be at the Core of Your Marketing
    Angelo Ponzi
    • Aug 18, 2021
    • 3 min

    Proposition > Product: Why Value Should Be at the Core of Your Marketing

    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As the iconic...
    11 views0 comments
    Why Most Startups Fail (And How to Ensure Yours Doesn’t)
    Angelo Ponzi
    • Aug 3, 2021
    • 3 min

    Why Most Startups Fail (And How to Ensure Yours Doesn’t)

    The majority of startups fail. Ninety percent of them, in fact. Between initial launch and the fifth year of business, 70 percent of...
    12 views0 comments
    Hope Is Not a Marketing Strategy
    Angelo Ponzi
    • Jun 25, 2021
    • 3 min

    Hope Is Not a Marketing Strategy

    Do you suffer from Field of Dreams Syndrome? It’s the blind optimism that leads you down the path of believing your target audience will...
    45 views0 comments
    Beyond the 4 Ps: Integrating Your Marketing Mix for Success
    Angelo Ponzi
    • Jun 1, 2021
    • 6 min

    Beyond the 4 Ps: Integrating Your Marketing Mix for Success

    Many business leaders know the ‘4 Ps’ of marketing. But do you know how they work together? If you want to grow your business, your...
    20 views0 comments
    Turning an Eye Towards Your Future Business
    Angelo Ponzi
    • Sep 24, 2020
    • 8 min

    Turning an Eye Towards Your Future Business

    Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
    84 views
    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
    Angelo Ponzi
    • Aug 19, 2020
    • 3 min

    3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN

    Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
    186 views0 comments
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