Beyond Bad Valuation:Strategies for a Winning Business Exit Part 2
Does a lackluster valuation have you second-guessing your next steps? What if you could leverage this moment to craft a powerful exit...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Aug 15
- 7 min
Beyond Bad Valuation: Strategies for a Winning Business Exit Part 1
So, the valuation didn’t turn out as you’d hoped? You’re not alone! Don’t throw in the towel just yet. Let’s face it—getting a bad...
44 views0 comments
Angelo Ponzi
- Aug 9
- 8 min
5 Key B2B Marketing Trends Shaping 2025
Is standing still any different from falling behind? No. (Not that I needed to answer that.) In the fast-paced world of B2B marketing,...
12 views0 comments
Angelo Ponzi
- Jul 18
- 6 min
One Vision, One Leader: 10 Reasons Your Fractional CMO is the Tactics Expert You Need
Picture your marketing efforts as a high-stakes chess match—strategy versus tactics. In a previous article, we dissected the crucial...
17 views0 comments
Angelo Ponzi
- Jun 28
- 5 min
Crafting Connections: The Power of Storytelling in Marketing
Once upon a time, nestled deep within the annals of human history, there existed a profound truth: our fascination with stories. From the...
34 views0 comments
Angelo Ponzi
- Jun 13
- 5 min
The Perils of Neglecting Regular Competitive Analysis
Imagine having a mystical crystal ball that unveils the secrets of your competitors— their next moves, their strategies, their Achilles'...
14 views0 comments
Angelo Ponzi
- May 20
- 6 min
Do Not Mistake Battles for War: Tactics vs Strategy in Marketing
Sun Tzu, in his ageless "The Art of War," serves up wisdom that transcends the battlefield, finding relevance in the marketer's toolkit:...
15 views0 comments
Angelo Ponzi
- May 1
- 5 min
Strategic Scaling: The Fractional CMO Solution
Ever feel like your business is stuck in a rut, with sales dwindling and market share on the downslide? Could it be that a clear,...
15 views0 comments
Angelo Ponzi
- Apr 23
- 5 min
Relevancy, Consistency, & Persistency: Your Brand Messaging Trifecta
Your customers– yes, your customers, present and future– are remarkably skilled at ignoring brands that fail to capture their interest....
12 views0 comments
Angelo Ponzi
- Apr 11
- 5 min
POV and a Promise: 5 Brand-Building Questions to Ask Yourself (Part 2)
The frenetic dance of business– you’re in it– whether you like it or not, your brand is in it. Whether you choose to sway with the market...
16 views0 comments
Angelo Ponzi
- Mar 3
- 5 min
Back to Basics: 5 Brand-Building Questions to Ask Yourself (Part 1)
Imagine, if you will, a bustling office hyped with the energy of “disruption,” “transformation,” “revolution,” “next generation.”...
37 views0 comments
Angelo Ponzi
- Feb 20
- 6 min
Business Ideation x 5 ChatGPT Tactics
Elon Musk. Jeff Bezos. Mark Zuckerberg. Love them or criticize them, these business titans are reshaping our world in ways that very,...
30 views0 comments
Angelo Ponzi
- Jan 30
- 4 min
To Retain or To Replace: Copywriter vs. ChatGPT
Look, I get it. Copywriting or messaging isn't just a part of your marketing strategy; it's the linchpin that can either elevate or...
21 views0 comments
Angelo Ponzi
- Jan 25
- 6 min
AI in Marketing: A Call for Ethical Practices in 2024
2024: Welcome to the era where Artificial Intelligence (AI) is causing a seismic shift in the marketing landscape, reshaping the future...
12 views0 comments
Angelo Ponzi
- Dec 18, 2023
- 5 min
Strategic Narratives: Exploring Communication Channels for 2024
You are a business storyteller and a marketing maestro embarking on the authorship of a fresh chapter in your brand's narrative. The...
22 views0 comments
Angelo Ponzi
- Nov 14, 2023
- 4 min
Assembling Your Audience in the Age of Analytics
Let's play a game. It's called 'Find Your Tribe'. The rules? Simple. Identify the people who love what you offer, but here's the twist –...
15 views0 comments
Angelo Ponzi
- Oct 26, 2023
- 4 min
From Blanket to Bullseye: The Shift to ABM
In the halcyon days of advertising, the Mad Men era if you will, marketing was often a game of darts thrown in the dark— a bit of...
19 views0 comments
Angelo Ponzi
- Oct 8, 2023
- 4 min
Let’s Dance: Strategizing for Year-End Revenue Goals with a Twist
It’s the 11th hour in our 2023 business odyssey. We stand on a metaphorical dance floor, where each strategic step sways us closer (or...
5 views0 comments
Angelo Ponzi
- Sep 7, 2023
- 5 min
Is Active Listening a Marketing Strategy?
Yes, naturally. Picture this: a conversation where you're not just talking, but genuinely connecting. It's not a battle of words; it's a...
10 views0 comments
Angelo Ponzi
- Aug 7, 2023
- 6 min
Gaining an Unfair Advantage: 10 Ways to Unravel the Minds of Your Target Buyers
Picture this: Your company has invested countless resources in developing a cutting-edge product that promises to meet a pressing market...
25 views0 comments
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