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The Holy Grail of Good Hiring
While finding and hiring “the right people” sounds achievable enough, it has been the cause of many headaches for small to medium-sized busi
Angelo Ponzi
Oct 15, 20193 min read


Drowning in Financial Data? How Small Businesses Can Expertly Swim.
What's the story behind the a businesses financial numbers?
Angelo Ponzi
Sep 27, 20193 min read


Don’t Leave Your Data on the Shelf!
Knowing your customers often starts with analyzing relevant data about them. But where do you start? How can you strategically turn raw...
Angelo Ponzi
Jun 11, 20192 min read


Walk In Your Customer’s Shoes! Effective Customer Personas & Journey Mapping
Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability...
Angelo Ponzi
Jun 3, 20192 min read


What’s My Business Really Worth?
Do you know what your business is really worth? How do you weigh your expectations against where the value of your business actually,...
Angelo Ponzi
May 22, 20192 min read


Is Your Solution Really a Solution? Ask Your Customer!
As entrepreneurs, we have a tendency to fall in love with our own brands, and the products and/or services we offer. And that’s great —...
Angelo Ponzi
May 6, 20192 min read


Are Your Communications REALLY Communicating?
What is storytelling? Are you effectively incorporating storytelling techniques into your overall communications strategy? During his...
Angelo Ponzi
Apr 8, 20192 min read


Employee Engagement: Measuring Impact
How do you measure impact when it comes to employee engagement? What does it truly mean for an employee to be contributing to the success...
Angelo Ponzi
Apr 1, 20192 min read


Unlocking Your Sales Team’s Hidden Potential
You can't have sales without an effective sales team, and you can't have a business without customers. As such, it is crucial to be...
Angelo Ponzi
Mar 25, 20192 min read


Employee Benefits: Do You Have an Internal Communications Strategy?
Do you have an internal business marketing strategy? The fact of the matter is, you cannot achieve sustainable business growth if you are...
Angelo Ponzi
Feb 19, 20192 min read


Is It Time to Scale Your Digital Plan?
In the digital age, customers constantly have the opportunity to interact with your brands through social media and other platforms, and...
Angelo Ponzi
Feb 4, 20192 min read


Strategy Trees: Bring Your Strategy to Life from Top to Bottom
2019 is here! What is your strategy for having the best business year yet? One of the most important components for any business is to...
Angelo Ponzi
Jan 14, 20192 min read


The Art of the Hire: Perfecting Your Employee Search Process
Are you winging your hiring process? According to Rick Girard, Founder of Stride Search – you don’t want to go without a methodical,...
Angelo Ponzi
Jan 1, 20192 min read


Artificial Intelligence vs. Emotional Intelligence: Which Will Win?
There is no denying that advances in artificial intelligence have the potential to disrupt many different industries and significantly...
Angelo Ponzi
Dec 21, 20182 min read


There is no such thing as a free lunch, or free photo! Be proactive with the Intellectual Property y
Have you ever grabbed a photo off of the internet or social media, assuming that it is free because it is publicly accessible? Chances...
Angelo Ponzi
Dec 5, 20182 min read


Put the Customer Back at the Heart of Your Business: Implementing a Customer-First Strategy
Customers belong at the heart of your business. And ensuring that this truly comes to fruition, and results in business growth, requires...
Angelo Ponzi
Nov 12, 20182 min read


Insights on Crafting Your Exit Strategy
For many small businesses, selling their business down the road is a longterm strategic goal. However, if you are not prepared, the...
Angelo Ponzi
Oct 22, 20182 min read


Business Growth Through Acquisition: Insights for Strategic Expansion
Planning to grow your business is the easy part. Effectively implementing that plan, now that’s where the challenge is. Growth could come...
Angelo Ponzi
Oct 15, 20182 min read


What Story Do YOUR Financials Tell?
Storytelling is an important aspect of most, if not all, business strategies ‐‐ and finance is no exception. Whether you are seeking a...
Angelo Ponzi
Oct 4, 20183 min read


Sales Strategy: Offloading vs. Strategic Transitioning
Photo by Kaboompics .com from Pexels One of the biggest mistakes business owners/CEOs make as their businesses grow is the ineffective...
Angelo Ponzi
Sep 21, 20182 min read
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