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Insights on Crafting Your Exit Strategy
For many small businesses, selling their business down the road is a longterm strategic goal. However, if you are not prepared, the...
Angelo Ponzi
Oct 22, 20182 min read


Business Growth Through Acquisition: Insights for Strategic Expansion
Planning to grow your business is the easy part. Effectively implementing that plan, now that’s where the challenge is. Growth could come...
Angelo Ponzi
Oct 15, 20182 min read


What Story Do YOUR Financials Tell?
Storytelling is an important aspect of most, if not all, business strategies ‐‐ and finance is no exception. Whether you are seeking a...
Angelo Ponzi
Oct 4, 20183 min read


Sales Strategy: Offloading vs. Strategic Transitioning
Photo by Kaboompics .com from Pexels One of the biggest mistakes business owners/CEOs make as their businesses grow is the ineffective...
Angelo Ponzi
Sep 21, 20182 min read


Three Sales Strategies for Business Growth
Source: pixabay.com on Pexels When it comes to business growth, sales is most often the driving factor that comes to mind. While it is...
Angelo Ponzi
Aug 31, 20183 min read


Is Your Brand Healthy? Insights for Effective Brand Positioning
Photo by rawpixel.com from Pexels Recently, I was featured on the podcast Confident ROI hosted by Alex Vorobieff on OC Talk Radio. We...
Angelo Ponzi
Aug 18, 20185 min read


Growth Driver, Change Agent: The Value of a (Fractional) CMO
Photo by rawpixel on Unsplash A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth...
Angelo Ponzi
Jul 27, 20181 min read


Use your environment to your advantage!
Photo by Startaê Team on Unsplash When it comes to strategic planning, it is crucial to analyze your organization’s strengths,...
Angelo Ponzi
Jul 13, 20182 min read


Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
Angelo Ponzi
Jul 10, 20182 min read


What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
Angelo Ponzi
Apr 10, 20184 min read


What You Need to Know about Predictive Analytics for Fund Raising
Learn how predictive analytics can help increase donations in your fund raising campaigns
Angelo Ponzi
Mar 2, 20173 min read


Your First Step in Lead Gen Begins With Knowing Your Customer
You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.
Angelo Ponzi
Feb 16, 20176 min read


Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
Angelo Ponzi
Nov 30, 20166 min read


Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
Angelo Ponzi
Nov 3, 20162 min read


Understanding Buyer Behavior to Develop Brand Messaging
Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...
Angelo Ponzi
Oct 19, 20163 min read


Listen Up! I’ve Got a Story for You…
Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...
Angelo Ponzi
Oct 4, 20162 min read


Do you know your customer?
Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...
Angelo Ponzi
Sep 27, 20162 min read


No Need For Branding?
I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...
Angelo Ponzi
Sep 20, 20162 min read


Buyer Personas-Another Arrow In Your Marketing Quiver
Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...
Angelo Ponzi
Sep 13, 20162 min read
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