Supply Chain Crisis: Coping With the Global Ripple Effect
If you're an American business owner, the increasing challenges in the supply chain are likely on your mind right now. From product...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Oct 28, 2021
- 3 min
Marketing: Expense or Investment?
Is marketing an expense or investment in your organization? If you immediately think expense, I’d venture to say that you are in the...
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Angelo Ponzi
- Oct 3, 2021
- 4 min
Renew, Recapture & Acquire: Turning Today’s Connections Into Tomorrow’s Customers
It’s no secret that COVID-19 has caused huge strains on businesses around the globe. Over a year and a half in, the seemingly...
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Angelo Ponzi
- Sep 28, 2021
- 3 min
Strategic Planning: 2022 Begins NOW!
Are you ready for 2022? And even more urgently, are you ready for the fourth quarter of 2021, which is already here? While Christmas and...
28 views0 comments
Angelo Ponzi
- Sep 7, 2021
- 4 min
Active Listening: Do You Listen to Reply or to Understand?
Think about the last interaction you had. Maybe it was a meeting with a client, a call with a prospect, or even just your nightly...
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Angelo Ponzi
- Aug 18, 2021
- 3 min
Proposition > Product: Why Value Should Be at the Core of Your Marketing
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As the iconic...
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Angelo Ponzi
- Aug 3, 2021
- 3 min
Why Most Startups Fail (And How to Ensure Yours Doesn’t)
The majority of startups fail. Ninety percent of them, in fact. Between initial launch and the fifth year of business, 70 percent of...
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Angelo Ponzi
- Jun 24, 2021
- 3 min
Hope Is Not a Marketing Strategy
Do you suffer from Field of Dreams Syndrome? It’s the blind optimism that leads you down the path of believing your target audience will...
62 views0 comments
Angelo Ponzi
- May 31, 2021
- 6 min
Beyond the 4 Ps: Integrating Your Marketing Mix for Success
Many business leaders know the ‘4 Ps’ of marketing. But do you know how they work together? If you want to grow your business, your...
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Angelo Ponzi
- Sep 23, 2020
- 8 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
88 views
Angelo Ponzi
- Aug 19, 2020
- 3 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
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Angelo Ponzi
- Jul 27, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
528 views
Angelo Ponzi
- Jun 18, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
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Angelo Ponzi
- Apr 30, 2020
- 8 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
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Angelo Ponzi
- Apr 9, 2020
- 4 min
Working from Home, Tips from a Sweatpants Pro
Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
196 views0 comments
Angelo Ponzi
- Dec 30, 2019
- 4 min
Independent Contractor Versus Employee: The ABC Test for Law AB5
The most important thing you need to know to determine who is an employee versus an independent contractor for AB5.
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Angelo Ponzi
- Dec 13, 2019
- 4 min
Data Privacy and Cybersecurity. A Threat to You and Your Business.
Companies of all shapes and sizes–not just tech-centric– can no longer view their customer’s privacy as an esoteric side issue.
59 views0 comments
Angelo Ponzi
- Nov 11, 2019
- 4 min
Flying Lessons in Serial Entrepreneurship
“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v
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Angelo Ponzi
- Oct 28, 2019
- 3 min
The New World of Influencer Marketing
I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
96 views0 comments
Angelo Ponzi
- Oct 15, 2019
- 3 min
The Holy Grail of Good Hiring
While finding and hiring “the right people” sounds achievable enough, it has been the cause of many headaches for small to medium-sized busi
73 views0 comments
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