From Purpose to Identity: Crafting a Brand That Resonates
Are you a business owner looking to make a name for yourself in a crowded market? You already know that offering quality products or...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
Dec 30, 202212 min
Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies
It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...
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Angelo Ponzi
Dec 19, 202214 min
B2B SEO 101: How to optimize your website for B2B searches
If you've been asking yourself "what is SEO?" it's time to stop the search. Seriously, enough with the Googling! You've found the answer...
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Angelo Ponzi
Sep 28, 20227 min
What is VRIO and How Can It Help My Business?
VRIO stands for value, rarity, inimitability, and organization
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Angelo Ponzi
Jul 29, 20224 min
The North Star Metric: What Truly Drives your Business
Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...
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Angelo Ponzi
Jul 18, 20223 min
Beyond Generalizations: Embracing Strategic Segmentation
When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...
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Angelo Ponzi
Sep 23, 20208 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
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