Marketing | Craft

From Purpose to Identity: Crafting a Brand That Resonates

Are you a business owner looking to make a name for yourself in a crowded market? You already know that offering quality products or...

Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

B2B SEO 101: How to optimize your website for B2B searches

If you've been asking yourself "what is SEO?" it's time to stop the search. Seriously, enough with the Googling! You've found the answer...

What is VRIO and How Can It Help My Business?

VRIO stands for value, rarity, inimitability, and organization