What’s Your Sustainable Competitive Advantage?
In marketing, the concept of “competitive advantage” is thrown around fairly loosely. While there are many tips and tricks up any...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Feb 28, 2022
- 3 min
Strategic Marketing, Inside & Out
Your plan is in motion, and you’re officially converting leads into committed clients. This means that your marketing plan has officially...
23 views0 comments
Angelo Ponzi
- Jan 20, 2022
- 3 min
Competitive Intelligence: Know Your Competitors, Don’t Copy Them
In a recent article, we highlighted the importance of establishing a competitive intelligence program for your business in an effort to...
28 views0 comments
Angelo Ponzi
- Jan 6, 2022
- 3 min
Building Brand Relationships Through Referral Marketing
Think about the last product or service you made a plan to invest in. Did you make the purchase based on the brand’s marketing materials...
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Angelo Ponzi
- Dec 19, 2021
- 3 min
Marketing Architects: Designing a Sustainable Brand Foundation
Have you ever seen a building that looks really cool, only to find out later that it is not structurally sound? Your marketing is no...
11 views0 comments
Angelo Ponzi
- Dec 2, 2021
- 3 min
Values: Your Brand’s Underutilized Marketing Strategy
When it comes to marketing, your product is only the tip of the iceberg. While crafting how you will present your product (or service) to...
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Angelo Ponzi
- Nov 19, 2021
- 3 min
Competitive Intelligence: Helping You Build Stronger Brand Strategies
The internet has made the world a much smaller place. It has also given rise to an increasing number of businesses competing for their...
43 views0 comments
Angelo Ponzi
- Nov 4, 2021
- 4 min
Supply Chain Crisis: Coping With the Global Ripple Effect
If you're an American business owner, the increasing challenges in the supply chain are likely on your mind right now. From product...
14 views0 comments
Angelo Ponzi
- Oct 28, 2021
- 3 min
Marketing: Expense or Investment?
Is marketing an expense or investment in your organization? If you immediately think expense, I’d venture to say that you are in the...
24 views0 comments
Angelo Ponzi
- Oct 3, 2021
- 4 min
Renew, Recapture & Acquire: Turning Today’s Connections Into Tomorrow’s Customers
It’s no secret that COVID-19 has caused huge strains on businesses around the globe. Over a year and a half in, the seemingly...
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Angelo Ponzi
- Sep 28, 2021
- 3 min
Strategic Planning: 2022 Begins NOW!
Are you ready for 2022? And even more urgently, are you ready for the fourth quarter of 2021, which is already here? While Christmas and...
33 views0 comments
Angelo Ponzi
- Sep 7, 2021
- 4 min
Active Listening: Do You Listen to Reply or to Understand?
Think about the last interaction you had. Maybe it was a meeting with a client, a call with a prospect, or even just your nightly...
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Angelo Ponzi
- Aug 18, 2021
- 3 min
Proposition > Product: Why Value Should Be at the Core of Your Marketing
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As the iconic...
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Angelo Ponzi
- Aug 3, 2021
- 3 min
Why Most Startups Fail (And How to Ensure Yours Doesn’t)
The majority of startups fail. Ninety percent of them, in fact. Between initial launch and the fifth year of business, 70 percent of...
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Angelo Ponzi
- Jun 24, 2021
- 3 min
Hope Is Not a Marketing Strategy
Do you suffer from Field of Dreams Syndrome? It’s the blind optimism that leads you down the path of believing your target audience will...
65 views0 comments
Angelo Ponzi
- May 31, 2021
- 6 min
Beyond the 4 Ps: Integrating Your Marketing Mix for Success
Many business leaders know the ‘4 Ps’ of marketing. But do you know how they work together? If you want to grow your business, your...
40 views0 comments
Angelo Ponzi
- Sep 23, 2020
- 8 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
95 views
Angelo Ponzi
- Aug 19, 2020
- 3 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
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Angelo Ponzi
- Jul 27, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
533 views
Angelo Ponzi
- Jun 18, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
152 views0 comments
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