Within the expansive landscape of the business world, where aspirations are born and destinies are shaped, lies a hidden force that holds...

It’s time we acknowledge that Google's dominance in the online world is unparalleled. All business owners know this already; but not all...

In today's cut-throat business environment, gaining a competitive advantage has become a top priority for companies across industries....

Corporate espionage in real life? No, we’re not about to hire a secret agent to set up an outfit in the building across from your rival’s...

Are you a business owner looking to make a name for yourself in a crowded market? You already know that offering quality products or...

Are you looking for smart B2B marketing strategies that can help take your business to the next level? It's no secret that staying ahead...

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

If you've been asking yourself "what is SEO?" it's time to stop the search. Seriously, enough with the Googling! You've found the answer...

When it comes to digital marketing, businesses often think of the typical activities that come to mind, such as creating a website,...

VRIO stands for value, rarity, inimitability, and organization

Customer-first Strategies: Identify Your Target Persona and Other Tip

You know the feeling. You're scrolling through your feed and you see yet another ad for some product you're not interested in. Or, even...

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...

As we discuss frequently at CRAFT, marketing should be looked at through a strategic lens, not merely a tactical one. A central piece of...

In marketing, the status quo doesn’t always meet the mark. As your business evolves, keeping your marketing strategies fresh and relevant...

Every marketing strategy is unique, depending on your company’s unique positioning and brand characteristics. However, when it comes to...

Despite the tactical approach that most businesses take when it comes to marketing, data-driven decision-making must be at the very core...

In marketing, the concept of “competitive advantage” is thrown around fairly loosely. While there are many tips and tricks up any...

Your plan is in motion, and you’re officially converting leads into committed clients. This means that your marketing plan has officially...