Beyond the 4 Ps: Integrating Your Marketing Mix for Success
Many business leaders know the ‘4 Ps’ of marketing. But do you know how they work together? If you want to grow your business, your...
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Establishing a Competitive Intelligence Program
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Angelo Ponzi
- Sep 23, 2020
- 8 min
Turning an Eye Towards Your Future Business
Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
90 views
Angelo Ponzi
- Aug 19, 2020
- 3 min
3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLAN
Your strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
193 views0 comments
Angelo Ponzi
- Jul 27, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRAND
Businesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
529 views
Angelo Ponzi
- Jun 18, 2020
- 4 min
3 Pillars to Build an Effective Growth Strategy - Pillar #1, Insights
Spend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
150 views0 comments
Angelo Ponzi
- Apr 30, 2020
- 8 min
Lessons Learned
Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
189 views0 comments
Angelo Ponzi
- Apr 9, 2020
- 4 min
Working from Home, Tips from a Sweatpants Pro
Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another,...
196 views0 comments
Angelo Ponzi
- Dec 30, 2019
- 4 min
Independent Contractor Versus Employee: The ABC Test for Law AB5
The most important thing you need to know to determine who is an employee versus an independent contractor for AB5.
179 views0 comments
Angelo Ponzi
- Dec 13, 2019
- 4 min
Data Privacy and Cybersecurity. A Threat to You and Your Business.
Companies of all shapes and sizes–not just tech-centric– can no longer view their customer’s privacy as an esoteric side issue.
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Angelo Ponzi
- Nov 11, 2019
- 4 min
Flying Lessons in Serial Entrepreneurship
“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v
13 views0 comments
Angelo Ponzi
- Oct 28, 2019
- 3 min
The New World of Influencer Marketing
I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
101 views0 comments
Angelo Ponzi
- Oct 15, 2019
- 3 min
The Holy Grail of Good Hiring
While finding and hiring “the right people” sounds achievable enough, it has been the cause of many headaches for small to medium-sized busi
75 views0 comments
Angelo Ponzi
- Sep 27, 2019
- 3 min
Drowning in Financial Data? How Small Businesses Can Expertly Swim.
What's the story behind the a businesses financial numbers?
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Angelo Ponzi
- Jun 11, 2019
- 2 min
Don’t Leave Your Data on the Shelf!
Knowing your customers often starts with analyzing relevant data about them. But where do you start? How can you strategically turn raw...
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Angelo Ponzi
- Jun 3, 2019
- 2 min
Walk In Your Customer’s Shoes! Effective Customer Personas & Journey Mapping
Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability...
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Angelo Ponzi
- May 22, 2019
- 2 min
What’s My Business Really Worth?
Do you know what your business is really worth? How do you weigh your expectations against where the value of your business actually,...
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Angelo Ponzi
- May 6, 2019
- 2 min
Is Your Solution Really a Solution? Ask Your Customer!
As entrepreneurs, we have a tendency to fall in love with our own brands, and the products and/or services we offer. And that’s great —...
20 views0 comments
Angelo Ponzi
- Apr 8, 2019
- 2 min
Are Your Communications REALLY Communicating?
What is storytelling? Are you effectively incorporating storytelling techniques into your overall communications strategy? During his...
27 views0 comments
Angelo Ponzi
- Apr 1, 2019
- 2 min
Employee Engagement: Measuring Impact
How do you measure impact when it comes to employee engagement? What does it truly mean for an employee to be contributing to the success...
26 views0 comments
Angelo Ponzi
- Mar 25, 2019
- 2 min
Unlocking Your Sales Team’s Hidden Potential
You can't have sales without an effective sales team, and you can't have a business without customers. As such, it is crucial to be...
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