Angelo PonziDec 30, 202212 minReady, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing StrategiesIt's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...
Angelo PonziSep 5, 20227 minCustomer-first Strategies: Identify Your Target Persona and Other TipsCustomer-first Strategies: Identify Your Target Persona and Other Tip
Angelo PonziJul 29, 20224 minThe North Star Metric: What Truly Drives your BusinessIs the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...
Angelo PonziJul 18, 20223 minBeyond Generalizations: Embracing Strategic SegmentationWhen it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...
Angelo PonziSep 23, 20208 minTurning an Eye Towards Your Future BusinessThink about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business