Angelo PonziFeb 17, 202314 minFrom Purpose to Identity: Crafting a Brand That ResonatesAre you a business owner looking to make a name for yourself in a crowded market? You already know that offering quality products or...
Angelo PonziJul 18, 20223 minBeyond Generalizations: Embracing Strategic SegmentationWhen it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...
Angelo PonziSep 23, 20208 minTurning an Eye Towards Your Future BusinessThink about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business