Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Learn how predictive analytics can help increase donations in your fund raising campaigns

You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...

Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...

Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...

I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...

Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...