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Angelo Ponzi
Apr 8, 20192 min read
Are Your Communications REALLY Communicating?
What is storytelling? Are you effectively incorporating storytelling techniques into your overall communications strategy? During his...
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Angelo Ponzi
Apr 1, 20192 min read
Employee Engagement: Measuring Impact
How do you measure impact when it comes to employee engagement? What does it truly mean for an employee to be contributing to the success...
27 views0 comments


Angelo Ponzi
Mar 25, 20192 min read
Unlocking Your Sales Team’s Hidden Potential
You can't have sales without an effective sales team, and you can't have a business without customers. As such, it is crucial to be...
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Angelo Ponzi
Feb 19, 20192 min read
Employee Benefits: Do You Have an Internal Communications Strategy?
Do you have an internal business marketing strategy? The fact of the matter is, you cannot achieve sustainable business growth if you are...
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Angelo Ponzi
Feb 4, 20192 min read
Is It Time to Scale Your Digital Plan?
In the digital age, customers constantly have the opportunity to interact with your brands through social media and other platforms, and...
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Angelo Ponzi
Jan 14, 20192 min read
Strategy Trees: Bring Your Strategy to Life from Top to Bottom
2019 is here! What is your strategy for having the best business year yet? One of the most important components for any business is to...
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Angelo Ponzi
Jan 1, 20192 min read
The Art of the Hire: Perfecting Your Employee Search Process
Are you winging your hiring process? According to Rick Girard, Founder of Stride Search – you don’t want to go without a methodical,...
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Angelo Ponzi
Dec 21, 20182 min read
Artificial Intelligence vs. Emotional Intelligence: Which Will Win?
There is no denying that advances in artificial intelligence have the potential to disrupt many different industries and significantly...
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Angelo Ponzi
Dec 5, 20182 min read
There is no such thing as a free lunch, or free photo! Be proactive with the Intellectual Property y
Have you ever grabbed a photo off of the internet or social media, assuming that it is free because it is publicly accessible? Chances...
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Angelo Ponzi
Nov 12, 20182 min read
Put the Customer Back at the Heart of Your Business: Implementing a Customer-First Strategy
Customers belong at the heart of your business. And ensuring that this truly comes to fruition, and results in business growth, requires...
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Angelo Ponzi
Oct 22, 20182 min read
Insights on Crafting Your Exit Strategy
For many small businesses, selling their business down the road is a longterm strategic goal. However, if you are not prepared, the...
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Angelo Ponzi
Oct 15, 20182 min read
Business Growth Through Acquisition: Insights for Strategic Expansion
Planning to grow your business is the easy part. Effectively implementing that plan, now that’s where the challenge is. Growth could come...
29 views0 comments


Angelo Ponzi
Oct 4, 20183 min read
What Story Do YOUR Financials Tell?
Storytelling is an important aspect of most, if not all, business strategies ‐‐ and finance is no exception. Whether you are seeking a...
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Angelo Ponzi
Sep 21, 20182 min read
Sales Strategy: Offloading vs. Strategic Transitioning
Photo by Kaboompics .com from Pexels One of the biggest mistakes business owners/CEOs make as their businesses grow is the ineffective...
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Angelo Ponzi
Aug 31, 20183 min read
Three Sales Strategies for Business Growth
Source: pixabay.com on Pexels When it comes to business growth, sales is most often the driving factor that comes to mind. While it is...
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Angelo Ponzi
Aug 18, 20185 min read
Is Your Brand Healthy? Insights for Effective Brand Positioning
Photo by rawpixel.com from Pexels Recently, I was featured on the podcast Confident ROI hosted by Alex Vorobieff on OC Talk Radio. We...
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Angelo Ponzi
Jul 27, 20181 min read
Growth Driver, Change Agent: The Value of a (Fractional) CMO
Photo by rawpixel on Unsplash A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth...
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Angelo Ponzi
Jul 13, 20182 min read
Use your environment to your advantage!
Photo by Startaê Team on Unsplash When it comes to strategic planning, it is crucial to analyze your organization’s strengths,...
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Angelo Ponzi
Jul 10, 20182 min read
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
31 views0 comments


Angelo Ponzi
Apr 10, 20184 min read
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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