Angelo PonziAug 18, 20185 minIs Your Brand Healthy? Insights for Effective Brand PositioningPhoto by rawpixel.com from Pexels Recently, I was featured on the podcast Confident ROI hosted by Alex Vorobieff on OC Talk Radio. We...
Angelo PonziJul 27, 20181 minGrowth Driver, Change Agent: The Value of a (Fractional) CMOPhoto by rawpixel on Unsplash A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth...
Angelo PonziJul 13, 20182 minUse your environment to your advantage!Photo by Startaê Team on Unsplash When it comes to strategic planning, it is crucial to analyze your organization’s strengths,...
Angelo PonziJul 10, 20182 minCompetitive Intelligence. Do you need a Secret Agent?Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...