#TargetAudience

Nov 11, 20194 min

Flying Lessons in Serial Entrepreneurship

“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v

Oct 28, 20193 min

The New World of Influencer Marketing

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

Apr 10, 20184 min

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Nov 30, 20166 min

Defining Brand and Marketing Strategies through Research

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a

Sep 27, 20162 min

Do you know your customer?

Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...

Sep 13, 20162 min

Buyer Personas-Another Arrow In Your Marketing Quiver

Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...

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