#TargetAudience

Flying Lessons in Serial Entrepreneurship

“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v

The New World of Influencer Marketing

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Defining Brand and Marketing Strategies through Research

Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a