#Marketingmessages

Competitive Intelligence. Do you need a Secret Agent?

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Marketing’s Silver Bullet

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

Understanding Buyer Behavior to Develop Brand Messaging

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...

Listen Up! I’ve Got a Story for You…

Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...

No Need For Branding?

I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...