Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this way, you need to think of competitive intelligence as a business strategy. The gathering of information to help you make better, informed strategic decisions. A competitive intelligence program can be used to gather insights on a consistent basis in areas such as: Understanding the dynamics of the market in which your competing. (See earlier