Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...

Storytelling can be found throughout history and in every culture around the world. The art of storytelling is certainly not new and has...

I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...