When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I can’t think of a silver bullet that solves all of our marketing and communications challenges. There is no silver bullet in marketing! I know a lot of people thought social media was going to be it, just like we thought websites were going to be it too. But, there is no silver bullet. I’m a big believer in integrated marketing and perhaps even m

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy is essential—not only for sales, but also in the development of marketing messages. When thinking about your product or service, don’t start with the features and benefits, think about the need of the customer or user. For example, think about motor oil. Does the customer begin by thinking I need a motor oil with all these various properties