Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I can’t think of a silver bullet that solves all of our marketing and communications challenges. There is no silver bullet in marketing! I know a lot of people thought social media was going to be it, just like we thought websites were going to be it too. But, there is no silver bullet. I’m a big believer in integrated marketing and perhaps even m