#CustomerJourney

Flying Lessons in Serial Entrepreneurship

“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it v

The New World of Influencer Marketing

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Your First Step in Lead Gen Begins With Knowing Your Customer

You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.

Do you know your customer?

Know your customer. This has been my mantra since, well forever. I firmly believe you have to intimately know your customer. What...

Buyer Personas-Another Arrow In Your Marketing Quiver

Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...