#Competition

Jul 10, 20182 min read

Competitive Intelligence. Do you need a Secret Agent?

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

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Apr 10, 20184 min read

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

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Sep 20, 20162 min read

No Need For Branding?

I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...

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