Angelo PonziJul 10, 20182 minCompetitive Intelligence. Do you need a Secret Agent?Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
Angelo PonziApr 10, 20184 minWhat role does market dynamics play in developing your brand strategy?Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
Angelo PonziSep 20, 20162 minNo Need For Branding?I was asked recently by an associate to help them with positioning and a messaging strategy for one of their clients. Seemed like a...