#BuyerPersona

Your First Step in Lead Gen Begins With Knowing Your Customer

You need to have detailed buyer/customer personas to understand their journey in order to have an effective lead gen program.

Understanding Buyer Behavior to Develop Brand Messaging

Regardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...

Buyer Personas-Another Arrow In Your Marketing Quiver

Developing and using buyer personas is a must these days. I don’t think anyone will disagree. The question becomes are companies,...