Angelo PonziJul 10, 20182 minCompetitive Intelligence. Do you need a Secret Agent?Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
Angelo PonziNov 30, 20166 minDefining Brand and Marketing Strategies through ResearchUnderstanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
Angelo PonziNov 3, 20162 minMarketing’s Silver BulletWhen we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...