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Angelo Ponzi
Jul 10, 20182 min read
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
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Angelo Ponzi
Nov 30, 20166 min read
Defining Brand and Marketing Strategies through Research
Understanding the role research can play requires an understanding of how different methodologies and advanced analytics can be applied to a
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Angelo Ponzi
Nov 3, 20162 min read
Marketing’s Silver Bullet
When we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
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