The Road To Growth Is Not Straight
Add a Fractional CMO or Marketing Team to fill a need in Your Business
Let's face it, not all companies and their problems are created equal. Identifying the insights and knowledge you need to define your brand and to create a plan that helps you achieve your vision of success is what we do because marketing is critical to your company’s overall growth and profitability.
Unfortunately, many small to medium-size businesses need the expertise of a CMO but just don’t have the budget for it. And, often, marketing strategies and the day-to-day management of activities are left to a less experienced marketer.
As a Chief Marketing Officer and, along with my marketing support team, we provide consulting, interim, and fractional leadership services to small to medium size companies in the $5 - $75 million range with a focus on the strategic and analytical side of marketing to drive business growth.
We dedicate our time working with company management as an unbiased voice in developing detailed competitive profiles, audience personas, defining market opportunities and strategies, brand realignment, to strategic, integrated sales, marketing, and communications plans that help you compete in an ever-changing market.
In our process to define growth strategies, we identify the right markets, ideal customers, messaging, and competitive points of differentiation using research to gather the necessary insights to build effective and efficient plans.
For tactical work, we partner with internal teams or carefully selected, vetted individuals and organizations to execute the strategies and plans and provide oversight and management to ensure we stay on brand.
We start by focusing our attention on three areas: Insight, Brand, and Plan. We believe these are the three pillars upon which to build an effective, efficient marketing program.
Benefits of hiring a fractional CMO and Marketing Support Team:
An unbiased, outside opinion
Experience and skillset that comes from working with multiple brands in multiple industries
Marketing leadership. There is a difference between a leader and leadership. As a result of working with multiple brands and industries, a fractional CMO brings a unique perspective on different management and leadership styles
Regardless of whether you’re a new, emerging, or established company, if you believe in the value marketing can bring your company, we welcome the opportunity to explore your needs. Click here to book an appointment.