Programs & Workshops
In addition to Craft's variety of products and services, we also offer pre-set workshops or if you prefer, we can customize our offerings to meet your specific needs.
Brand/Marketing Health Checkup Assessment
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14 days
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Proprietary online Marketing Assessment given to internal teams
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In-person Stakeholder interviews (up to 8)
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Deliverable: Customized report identifying brand and objective alignment among stakeholders, as well as an assessment of strengths and weaknesses of the company’s marketing strategies to reach business goals and recommended actions.
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Investment: $10,000
Marketing Strategy Development Workshop
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30 days
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Proprietary online Marketing Assessment given to internal teams
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In-person Stakeholder interviews (up to 10)
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Four half-day workshops focused on analyzing information developed from pre-workshop homework (virtually/face-to-face)
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Implementation of Marketing Strategy Framework
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A = Audience
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P = Perception
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P = Product
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L = Leverage
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E = Engagement
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S = Strategy
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Deliverable: Detailed analyses and findings of the input from the team to be used to develop an executable marketing plan to achieve business objectives.
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Investment: $18,000
Marketing Plan Development and Implementation Roadmap
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30 days – Marketing Plan Development, plus 90-days FCMO management/team leadership
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Use the results from the Marketing Strategy Workshop to build a 3-year plan:
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Internal Sales data by market, product, customer
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Customer interviews (10 total)
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Competitive Analysis ( 5 competitors, plus your brand)
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Messaging platform (overarching and sub-messages)
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Tactics targeting customers by persona, journey maps, and budgets
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Establish KPIs/program measurements
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Implementation plans/strategies
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Three half-day workshops, plus 1 – full day (virtually/face-to-face)
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Deliverable: Customized Road Map and Actionable Implementation Plan
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Investment: $30,000