What makes your CMO+ service different from standard marketing consulting?

Our CMO+ service goes beyond standard consulting by providing a Fractional CMO who handles both strategic vision and tactical execution. Since 92% of strategies fail due to poor implementation, we bridge the gap between planning and action, ensuring your marketing is cohesive, cost-efficient, and drives measurable results.

How do you approach market research and customer segmentation?

We protect your brand and uncover growth opportunities using a mix of quantitative and qualitative methodologies. Depending on your objectives, we conduct customer satisfaction studies, brand analysis, and advanced database segmentation to ensure your messaging is highly targeted and cost-effective.

What is included in your strategic planning process?

We develop a cohesive blueprint tailored to your business growth. Our actionable plans take your brand strategy and translate it into a clear roadmap that includes tactical implementations, timelines, budgets, and KPIs to ensure your entire team is aligned.

How do your consultation pricing and bundled services work?

We offer flexible consultation plans to fit your needs. You can choose our On-Demand Consultation at $400/hour for immediate advice, or our Monthly Consultation Package at $350/hour (4-hour minimum) which grants you access to our entire team. Both plans provide 30+ years of marketing expertise and operate on a 30-day 'use it or lose it' basis.

Craft Marketing and Branding

Name: Craft Marketing and Branding
Address: 22431 Antonio Pkwy., B160-174, Rancho Santa Margarita, CA, 92688, US
Telephone: +1-949-357-9547

About Angelo

Let's Talk

What Are Your Challenges?

Marketing is more than tactics. Yet, it is the first thing someone thinks about when they hear the word marketing.

To us, it's about understanding the foundation of your business and leveraging that knowledge to create strategies to build or rebuild your business. After all, you wouldn't build a house or office complex without a blueprint to follow.

In building your foundation for success, we must understand the root of the problems or business challenges.

Many companies face ongoing changes and threats these days and navigating the current market dynamics can be difficult. Those tried-and-true practices implemented yesterday may not be suitable to get you there today and may impact your business growth and success.

Want to Know About the Founder?

With over 25+ years of experience in strategic planning, Angelo Ponzi brings a depth of knowledge that surpasses mere tactical approaches. He understands that strategies are the bedrock upon which effective marketing tactics are built. Angelo has a proven track record of helping businesses grow, with success stories ranging from capturing $14 million in new business for a tech company to helping grow a company's sales by 70%

About Angelo

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Testimonials

Gary Saner

CEO

Primero Systems

We at Primero Systems have struggled for years to achieve meaningful and tangible success with our marketing efforts. That is until we partnered with Angelo Ponzi.

From the moment of our initial interview through his tenure with Primero, Angelo’s style and demeanor were a perfect fit for our culture. He is honest, ethical and overall just a truly good person.

His technical competence is also exceptionally refreshing as compared to our previous experiences. Angelo comes prepared to deliver, whatever it takes. He is a roll-your-sleeves-up kind of guy who offers keen and actionable insights and identified the ever-important client profile for our products and services.

I could not more highly recommend Angelo to any company that needs straight-talk and actionable tasks to get their marketing program back on track.

George Huggins

Area Developer

Cold Stone Creamery

I worked with Angelo for over 5 years when his agency handled the Southern California Cold Stone Creamery franchise group with over 125 locations.

Angelo came to us with extensive experience in the restaurant business, he even owned one at one point. With firsthand experience, he understood what it was like to work with franchisees.

His research and strategic insights helped shape of overarching communications as well as the development and management of our local store marketing programs. If you're looking for a strategic thinking and team player, I highly recommend Angelo.

Mike Sterling

President

Dekra-Lite Industries

Angelo came on board with us after several unexpected departures to help us stabilize and reunite our sales and marketing teams. He worked with our teams in branding, training, customer research and helped us lay out strategic plans for the next three years.

He is knowledgeable well versed and communicative.

Thanks, Angelo for helping regroup and take the next step.

More Testimonials

Pivoting Your Business Strategy

Impacted by market transformation and competition.

Flat or Declining

Sales

Shrinking revenue and profits.

Market and Product Expansion

Need to scale with new products and/or into new markets.

Lacking ROI on Marketing Investment

Need for better measurement and analytics.