Establishing a Competitive Intelligence Program
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Products & Services
Not all companies and their problems are created equal. To address your specific challenges, as strategic architects, we work with you to create a revenue blueprint for growth. By identifying the insights and knowledge needed to define or redefine your brand, we create a plan that helps achieve your vision of success.
Because your business is unique, a one-size-fits-all marketing approach just doesn't work. We provide a variety of solutions based on your needs and specific challenges. And, like your business, we can scale or pivot our services as your business does.
Fractional, Interim, or Outsourced Resources
Depending on your needs, we provide marketing leadership and strategic growth initiatives to companies that do not have marketers on staff. We can fulfill your leadership needs as a fractional Chief Strategy Officer or Chief Marketing Officer, VP or Director, or any level of marketing support through our collective of experts in The Craft Group.
Brand Story and Messaging Development
Developing messaging or your brand story that addresses your needs, wants, and challenges to change behaviors and motivates them to engage requires you to have a deep understanding of them. Only then can you develop a customer-centric approach that appeals to them both rationally and emotionally. It’s what builds trust and loyalty and differentiates you from the competition.
Market Research
Depending on your objectives, the right combination of quantitative, qualitative, or secondary research methodologies can be used to gather the necessary insights to help uncover opportunities, challenges, issues, and obstacles to ensure business/marketing strategies and plans focus on the needs of the market you serve.
CMO +
Why Your Company Should Opt for Craft’s CMO+
Once strategies and plans are developed in many fractional CMO engagements, it’s time to implement them. This is where things can go wrong. You hired Craft and then turned over the implementation to an unmanaged or inexperienced team or a group of external agencies or freelancers.
What’s logical is the continuity of implementing and managing the strategies Craft developed to ensure the plan stays on strategy, budget, time, and brand messaging.
That’s why we created CMO+.